What is a lifestyle blog?
A lifestyle blog is what we call in the blogosphere as a non-niche blog. It is one where the blogger might write about their favorite skin care product on one day, and a detailed tutorial on how to paint photos with Photoshop the next. You can see why it could be too difficult to gain a dedicated following with such polar opposite topics.
This type of blogging is what most people are drawn to when they don’t want to be pigeonholed to a singular niche. It gives the blogger the freedom to share all of his or her interests instead of only writing around a singular topic.
Instead, their niche is actually a commentary on their life as they see it from their unique point of view. We’re all different but many of us can and often do relate better to people that share a common goal or desires.
Many lifestyle blogs evolved from mommy blogs because there was a need to grow and expand beyond the confines of just being recognized for motherhood. The successful ones learned the ropes of content creation, specifically what works and what doesn’t work.
When I say “unique point of view,” I’m talking about how these bloggers experience their everyday life struggles and successes. Some examples of a unique point of view include:
- Urban or suburban living
- Country, rural, or farm living
- Single or Newlywed living
- College or new career life
- Frugal or Thrifty living
- Faith-based living
- Nomadic living
- Blended family living
- Extended family living
- Regional living (Southern, Western, East Coast, West Coast, etc.)
- And any other kind of lifestyle you can think of
Within these different forms of lifestyle blogs are a myriad of categories the bloggers choose to write in. They write in these categories because they are important in maintaining a healthy and happy life.
Some of these categories include:
Home Décor Frugality and Thrift
Time Management Diy and Crafting
What can help make these blogs successful?
I’m glad you asked. The key to success in this type of blogging is to be true to you. What I mean is, use your real voice. Take a moment and read through ALL of your site’s primary content; the About page, Homepage, post offerings, etc.
Does it flow like you would normally speak, or does it sound and feel a little off? It has to sound true to your real voice because if it sounds off to you it will sound off to your readers. Take this approach with all of your content including your social media presence too.
Monetize your content
Most lifestyle bloggers use a variation of methods to monetize their blogs. Some create and sell eBooks, many use affiliate sales and others rely on sponsored posts and being brand ambassadors. Just make sure that when creating content, you’re talking to and not at your readers. Don’t sound like a commercial.
Very few have created an eCourse so it seems this is a wide open avenue for monetization. Probably because very few lifestyle bloggers know where to begin or have self-doubting worries on what they could teach.
It only takes a little bit of brainstorming on your part to come up with several ideas. I’m not a lifestyle blogger but I’ve come up with 10 eCourse ideas that you can take and expand upon to create your very own eCourse.
Here are my eCourse ideas for lifestyle bloggers:
- Teach how to live a faith-based life – Whether you’re a Christian, Hindu, Buddhist, Pagan, Wiccan, or any other faith, or even if you’re Agnostic or Atheist; somebody is willing to learn how to be the same.
- Teach how to cook foods from your region – Every region of this country, or any country for that matter, has a unique way of preparing meals. What makes your region different?
- Teach how to make and keep a budget – Whether it’s for a business or the household everyone needs to know how to prioritize their finances and balance their books, sadly prioritizing is what can also get people into financial troubles.
- Teach the intricacies of home décor and trends from your region – Shabby chic is completely different than modern minimalist. If you already know this then you could probably teach others.
- Teach a DIY series on repurposing furniture – Maybe you know how to take an old entertainment center and turn it into a hall tree. Or maybe you know how to take some wood pallets and create some patio seating. Or just maybe, you know how to repurpose an old crib.
- Teach how to maintain a healthy life – How to transition to a vegetarian or create paleo diet meal plans or if you can relate, try a meal plan for diabetics.
- Teach fitness classes for a certain age group – Here’s a big ticket idea… make 15-minute workout videos for each day of the week. Make them so your students can exercise at home and offer affiliate links to certain equipment they might need to follow along. Think P90X, Zumba, kickboxing, or Tai Chi.
- Teach fashion lessons for a certain gender/age group – Show your students what’s in and what’s out for each season. Teach them how to find out for themselves, or teach them how to make their own fashions.
- Teach Time management skills/relaxation skills/meditation skills – Goal setting, prioritizing, planning, communicating, self-motivation, and maintaining focus are all skills that are in demand to be learned.
- Teach how to travel on a budget – Train your students in the hidden value of frequent flier points and loyalty programs to fly for free or get free hotel nights, meals and tours. Teach your students to become travel ninjas.
These were just off the top of my head and they all fall in line with categories that are commonly found on lifestyle blogs.
This is where you can take action and move towards the goal of creating an eCourse. Click here to grab my free email course on how to create an eCourse. This will help explain how to narrow down your focus, reach out to your optimal student, what needs to be included in your course, and how to put it all together.
When you’re ready to put it all together, I recommend going over and signing up with Thinkific which is one of the eCourse platforms I wrote about in this post. It is also the platform that I’m using to create my eCourses.
You can start Thinkific for free and you can upgrade at any time to get more features such as being able to use PayPal as a payment gateway instead of the Stripe only feature on the free option. Click here to compare the features and pricing options.
If you’re not ready to create an eCourse you can always bookmark this post and come back when you want to. I’d ask you to comment below if you can think of any other eCourse ideas that would benefit lifesyle bloggers. And, if you can, use the share buttons floating on the left, I’m sure there are several lifestyle bloggers in your social networks.
Thanks for the visit.