E-Courses: A Share of a Blogger’s Online Income Strategy
I thought I’d bring a little inspiration to you all today by introducing you to several bloggers that have figured out how to leverage the use of e-courses in their online revenue strategies. I should first point out that while an e-course can provide a big chunk of the bloggers income, it is only one piece of the overall strategy.
Most of the bloggers that I’m introducing below were gracious enough to openly and transparently share their monthly income reports. I share social connections with a few of them and a few of them took the time to respond to my email request for information. And others, I simply found on Google with a search for the keyword terms “2016 income report.”
Bloggers that have Figured IT Out
- Melyssa Griffin of melyssagriffin.com has had high 5 and 6 figure monthly incomes, much of it coming from her e-courses. Her last income report in November, 2016 reports an income exceeding $140k and $114k of that is from her e-course sales. I first became interested in e-courses as a stream of income after attending one of her webinars.
- Abby Lawson of Justagirlandherblog.com has reported a monthly income exceeding $40k with more than $6.5k of that coming from an e-course and eBook. Her blog is a mix of lifestyle, organization tips, and blogging tips.
- Michelle Shroeder-Gardner of Making Sense of Cents, a personal finance and lifestyle blog, reported an income of $106,384 for the month of November, 2016 with more than $37k of that coming from the Making Sense of Affiliate Marketing e-course.
- Johnny FD of JohnnyFD.com blogs about his “journey as a location independent entrepreneur.” He started out to be a professional fighter in Thailand and is now earning nice portion of his annual income from his e-courses on his blog ($20k+) and Udemy ($8k+)
- Holly Johnson of Club Thrifty and a freelance writer, reported that her new e-course on freelance writing has earned over $25K in the month of September, 2016. Her Club Thrifty is a high traffic, personal finance blog.
- Paul Scrivens of Obsacle.co has reported a monthly income exceeding $9k with just over $3k of that stemming from his e-courses. This blog is aimed at helping other bloggers turn their blogs into a profitable business.
- Kristin over at Believeinabudget.com, a blog about budgeting, freelancing, and side hustles, reported a November, 2016 income exceeding $10k with just over $4k of that coming from e-course sales.
- Gina Horkey is the owner of the Horky Hand Book where she blogs about freelancing (writing and other side hustles.) She has a few e-course offerings right now where she is earning between 40% and 70% of her blog earnings from her e-courses. Since launching her first e-course nearly 2 years ago, she has attracted just over 1500 students enrolled. Gina has discovered that offering a free course is the magic bullet into her premium course enrollment funnel.
Things to Consider
These bloggers make it look easy but that’s because they have invested years and huge sums of money experimenting with what works and what doesn’t work with developing and promoting an e-course. You should follow each of these bloggers to learn their secrets and tips if you want to mirror their success.
They each took different steps to achieve their goals. For example, Melyssa Griffin launched her first course without having much of a list and places a large focus on webinars and Facebook ads, while Gina Horkey has discovered that a free mini-course and blog posts are what drives traffic through her enrollment funnel.
The point is, if you’re just starting out you need to find patience because if you take the time to learn the needs and concerns of your audience, you can craft a course that will Rock IT like the fantastic bloggers above.