9 Benefits of Guest Posting

Basically, guest posting is the practice of searching out blogs in your related niche and reaching out to the owners of those blogs with a request to offer a blog post written by you.

Recent statistics show that there are roughly 3.5 billion internet users and over 1 billion active websites.  With over 57,000 Google searches and 7,200 Tweets every second, how can you get your blog or website to stand out from the masses?

There is no “easy” button here.  It’s going to take a lot of hard work promoting, networking, and creating content for your own site as well as creating content for other sites through the efforts of guest posting.

What’s in it for you?

  1. Builds Relationships – Before reaching out to potential bloggers you’re going to want to follow them on social media ask and answer questions there and within the comments section on their blogs. It’s easier for a blogger to say yes to your request if they know you, even if it is only through online sources.  It’s also easier for them to say yes if you are introduced to them through a common connection.
  2. Builds Exposure – After you get a yes and are allowed to post on their site, you will get the attention of their blog visitors. This is your opportunity to show that you are knowledgeable in the niche.  If done right, their traffic will share your content on social media and some will even start to follow you for more relevant information.
  3. Builds Backlinks – Usually at the end of your guest post, you are allowed to insert a couple links to pointing back to your blog or your offer. These are links from an authority blog pointing to your blog which (behind the scenes) tells the search engines that your blog is worth following. Your links allow their blog visitors to find you as well as any offer you should be enticing them with.  I like to add one link pointing to a related post on my site, and a call to action on the second link to my lead generating opt-in page.
  4. Garners Tons of Quality and Targeted Traffic – Through the links you leave in your author bio on your guest post, people will click through to your site. Not just any people, people that are genuinely interested in your topic, style of writing, or your offer.
  5. Improves Your Writing – I would aim at acquiring 2 – 4 guest posts each month. This will give you ample opportunity to write blog posts for a variety of audiences.  You’ll learn about the audiences as you read through their guest post guidelines and their own blog posts.  Don’t forget to read the comments as well to come up with ideas for blog posts.

What’s in it for them?

  1. New Connection – Like you, they are gaining a new connection that will help share their content and potentially grow their audience when you share their content through your social media.
  2. Free Content – Everyone knows it takes a lot of work to prepare a blog post. It needs to be researched, optimized for search engines, and styled in a way that encourages sharing.  A guest post takes some of the pressure off the host blogger.
  3. Free Promotion – One of the requirements most bloggers place for guest bloggers is to share a link to the guest post from the guest posters blog and to also share it on social media with links pointing to the host blog.
  4. Encourages Community – Another requirement most bloggers place is that the guest blogger follow up on each and every comment left on their guest post. This can be a significant advantage for both parties as the commenter’s get answers to their questions and the guest blogger gains another opportunity to prove authority within a niche.

Now What?

Now it is time for you to start looking for blogs related to your niche and start collecting notes on contact information, guest blogging guidelines, and start following those blog owners on social media to build relationships.

Unless you are an experienced guest poster, I would try to build relationships before jumping in and requesting a guest post.  After all, it takes time to research blogs for what they’ve already covered and the audience of those blogs.

I have a whole series of posts coming that are related to guest blogging and guest posting but if you’re really wanting to jump right in and even earn some cash for your efforts, you might what to take a look at a great ecourse called Seductive Guest Blogging brought to you by the Better Business Better Life Blog:

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  • stefanih

    LOVE this post! We JUST wrote for someone else and just had someone else write for us! So, we are all about guest posting! Thank you for this! 🙂

    • That’s awesome and a great way to build relationships with others in your niche.

  • Robin Rue

    I don’t guest post, but every now and then I will accept them on my site. As long as they are a fit of course.

    • You really should consider it Robin.. it is a great way to attract more visitors to your own blog but only if you’re guest posting on high traffic and authority sites within your niche.

  • I used to guest post when I first started blogging – it really is a great way to get your name out there!

    • It is a great way… why did you stop? Seems like there is always opportunity to keep growing your audience.

      • I have a lot of content already to share, so I don’t find a need at this time.

        • e-coursesxyz

          That’s great but one of the biggest benefits is driving more traffic to your blog from a larger audience. You might want to reconsider.

  • Jodie Whitham

    I want to do guest posting so great to read through. I feel it’s another outlet to write x

    • Absolutely… I suggest finding a blog you want to guest post on, read and comment on several posts (5 – 10) and then come up with an idea for a guest post and make the request with the blog owner.

  • Sarah Molenda

    I need to try guest posting. It sounds like a great way to get your name out there. You give some great tips! Thank you!

    • Thank you Sarah. It is certainly the cheapest way to get your name out there. It only costs you some time.

  • David E

    I agree that guest posting is a great way to build community and network with others. Thank you for the excellent content here.

    • Thanks for the read and comment David. Getting guest posts on high traffic blogs is a great way to build relationships. And, on lower traffic blogs, it’s an opportunity to show your authority in a given niche.

  • sauumye

    I have never tried Guest Blogging but surely is great! I think I will try it out!!

  • Chloe

    I’ve been meaning to start guest blogging this year but haven’t gotten around to it. Thankyou for reminding me to kickstart my goal! I’ve heard it can do great things for your traffic.

    • e-coursesxyz

      It really can if you are guest blogging on high authority blogs where you can siphon some of that larger audience to your blog.

  • Kelly McDaniel Hartigan

    I’ve contemplated guest blogging, and I have come close, but I haven’t written any guest posts yet. This is something I’d like to do. Who chooses the topic of the blog post? The hosting blog or the guest blogger?

    • e-coursesxyz

      In most cases it is you that chooses the topic and then pitch it to the blogger. Most bloggers that regularly accept guest posts have established guest posting guidelines which need to be followed. With blogs that don’t have guidelines or advertise that they accept guest posts, you would do pretty much the same, study their blog for the topics they post, find the topics with the most engagement, and pitch an idea with a similar theme.

  • Benita Makachi

    I have never guessed blogged before and this kinda lit a fire to do that. On to find some blogs I’d like to guest blog on.

    • e-coursesxyz

      Cool, loof for blogs in your niche that get lots of comments and have a up to date posting routine.

  • Brandi Kennedy

    Great ideas! I wouldn’t mind doing some guest blogging, and have been working this year on building my blogging relationships ever so slowly. I’ve enjoyed it quite a bit, actually.

    • e-coursesxyz

      Sweet… i just started a FB Group that might help in that area. There will be a once a week thread where members can solicit guest posts from other members. The group is open to mommy/daddy, lifestyle, and travel bloggers. https://www.facebook.com/groups/1685655985060698/

  • Ashvin Nankoo

    These are really helpful. I really need to improve my seo ranking and building links will definitely help. I do not know where to start though. My niche is very different and very small. I do not know if other bloggers will agree with the guest post!

    • e-coursesxyz

      If it is too niche then look for broad connections to your niche. For example, if your niche is Carring for Poodles then you might want to look for blogs related to pet care. Just don’t go to a deeper niche such as Taking care of Tabby cats.

  • Ashley Rose

    I have done 2 guest posts so far and neither have given me much traffic. I have gotten more traffic from a blogger friend mentioning my post in her post! I hope to do more in the future for others that might actually bring in some traffic.

    • e-coursesxyz

      It depends on the blog you posted on. Look for high traffic blogs with large social media followings. Tag the blog/owners name in social media when sharing the post, follow up on comments to other posts within the blog you guest posted on and mention your guest post or link if it’s allowed.

  • JustOneMommysOpinion

    I need to get more into guest posting, hosting and writing. I did it more a couple years back and kind of just stopped. Thanks for this reminder. Something I am going to start working on 🙂

    • e-coursesxyz

      That’s great, always good to set some positive goals.

  • Colleen Wool

    Great tips. thanks for the post.

    • e-coursesxyz

      Thanks

  • Thanks for this! I’ve always debated if guest posting is beneficial for me. I’m also currently preparing for a collab!

    • e-coursesxyz

      Cool… now you can see how beneficial it is to guest post.

  • David E

    That’s a great title for a guest blogging book. I have had interesting experiences guest blogging myself. A lot has to do with the people you guest blog for I suppose.

    • e-coursesxyz

      Very true because they can be your biggest fans or leave you to do all the promoting if they’re not quite satisfied. This is why it is important to build up a relationship with the blogger before hand.

  • Yeap! Im really looking forward to look for guest posts for our blog. Not only just to be used for our blog, but we actually want to make friends and learn from them.

    • e-coursesxyz

      Building relationships with other bloggers is very important.

  • Ruth I.

    I also think it’s good to allow guest posting. relationship and connection will really help.

    • e-coursesxyz

      Thank you and you’re right.

  • Adriana Gil

    I’m a blogger for almost two years and I agree with all your tips! Great post, I really like it.
    Have a nice day! xoxo

    • e-coursesxyz

      Thank you and good luck with your blogging experience.

  • erin fesperman

    I’ve never done the guest post thing but have definitely considered it! I do need to hone my writing skills first. (I struggle in that aspect) I definitely can cook way better than I write!

    • e-coursesxyz

      Another benefit of guest posting is that it helps you become a better writer.

  • Sara Scaramellini

    Interesting topic. I have to start with this to improve as a blogger

    • e-coursesxyz

      Great way to build traffic and relationships with bloggers.

  • These are awesome guest blogging tips!I was thinking of having guest posts when we go on vacation this year.

    • e-coursesxyz

      It’s a great way to build up relationships with other bloggers.

  • In the past I have had some great guest posts on my blog. I love being able to offer my readers the unique and different content that these posts provide.