What is a lead conversion funnel?
A conversion funnel is a marketing term meant to define the steps it takes to convert a visitor to your content to a person that is directed to a specific action.
Requesting more information, joining a newsletter mailing list, or making a purchase are all examples of a specific action.
Some people use very elaborate funnel models to achieve certain tasks but I’m going to plan out a very easy conversion funnel that is geared towards generating leads and growing your email list.
Ingredients to this model:
- Blog content on posts and pages with a clear call to action
- A landing page with a clear call to action
- A freebie source of premium content to be used as an enticement
- An email provider that has autoresponder service
- Social media accounts
- Guest blogging contacts
- Ad buys
For a funnel to be most efficient, you have to work from the bottom up. At the bottom of the funnel is where you deliver your goods so you need to start there and develop a piece of premium content that is valuable to your readers and offers solutions to their problem.
This premium content cannot be available anywhere else on your blog without having to complete a form to get it.
Nest, you want to create an opt-in form to collect email addresses and is connected to your email provider. There are 2 services that I recommend; the first is MailerLite which is free to use until your list reaches 1000. You can create signup forms, pop-up forms, and landing pages for free with this service.
The second service is ClickFunnels which allows you to do all of that as well as many other services but it comes at a small monthly price. You can get a 14 Day Free Trial Here.
After you select which service you want to use then you can post a signup form that appears on every page and post that you make, and in your landing pages. There should be a clear call to action that directs your readers to perform the desired action.
Take a look at the upper right corner of this page and you will see my Opt-In offer of a 7 Day Free eCourse Creation Mini-Course and the opt-in form below or click HERE to take a look at my landing page for that same offer.
Within your email service you can set up a workflow that collects the email then delivers your premium content.
Once that is set up, you can start casting out to the top of the funnel by writing optimized blog posts that will reach organic search results and be shared across social media platforms.
Research and select several top blogs in your niche and reach out to the site owners to land guest posting opportunities. When you land a guest posting opportunity use your author bio to present a clear call to action by clicking on one of the 2 links you are normally allowed.
Lastly, create an ad using Facebook Ad Manager to reach your potential audience. This is a huge opportunity to reach millions of interested people for as little as a $5 ad buy.
Also, remember to use follow up emails after a person joins your list and after they’ve had time to consume your premium content. This is where you can nurture a relationship as well as offer upsell opportunities.
Initially this can be a little time consuming but once your funnel is set up it can run continuously or be modified and optimized where needed. You can experiment with the types of guest posting opportunities you receive as well as scale your media ad buys.
How does this all sound to you? Let me know in the comments below with your experiences or hopes with a conversion funnel.