7 Steps to an Easy Conversion Funnel that Generates Leads

lead generating conversion funnel

What is a lead conversion funnel?

A conversion funnel is a marketing term meant to define the steps it takes to convert a visitor to your content to a person that is directed to a specific action.

Requesting more information, joining a newsletter mailing list, or making a purchase are all examples of a specific action.

Some people use very elaborate funnel models to achieve certain tasks but I’m going to plan out a very easy conversion funnel that is geared towards generating leads and growing your email list.

Ingredients to this model:

  1. Blog content on posts and pages with a clear call to action
  2. A landing page with a clear call to action
  3. A freebie source of premium content to be used as an enticement
  4. An email provider that has autoresponder service
  5. Social media accounts
  6. Guest blogging contacts
  7. Ad buys

For a funnel to be most efficient, you have to work from the bottom up.  At the bottom of the funnel is where you deliver your goods so you need to start there and develop a piece of premium content that is valuable to your readers and offers solutions to their problem.

This premium content cannot be available anywhere else on your blog without having to complete a form to get it.

Nest, you want to create an opt-in form to collect email addresses and is connected to your email provider.  There are 2 services that I recommend; the first is MailerLite which is free to use until your list reaches 1000.  You can create signup forms, pop-up forms, and landing pages for free with this service.

The second service is ClickFunnels which allows you to do all of that as well as many other services but it comes at a small monthly price.  You can get a 14 Day Free Trial Here.

After you select which service you want to use then you can post a signup form that appears on every page and post that you make, and in your landing pages.  There should be a clear call to action that directs your readers to perform the desired action.

Take a look at the upper right corner of this page and you will see my Opt-In offer of a 7 Day Free eCourse Creation Mini-Course and the opt-in form below or click HERE to take a look at my landing page for that same offer.

Within your email service you can set up a workflow that collects the email then delivers your premium content.

Once that is set up, you can start casting out to the top of the funnel by writing optimized blog posts that will reach organic search results and be shared across social media platforms.

Research and select several top blogs in your niche and reach out to the site owners to land guest posting opportunities.  When you land a guest posting opportunity use your author bio to present a clear call to action by clicking on one of the 2 links you are normally allowed.

Lastly, create an ad using Facebook Ad Manager to reach your potential audience.  This is a huge opportunity to reach millions of interested people for as little as a $5 ad buy.

Also, remember to use follow up emails after a person joins your list and after they’ve had time to consume your premium content.  This is where you can nurture a relationship as well as offer upsell opportunities.

Initially this can be a little time consuming but once your funnel is set up it can run continuously or be modified and optimized where needed.  You can experiment with the types of guest posting opportunities you receive as well as scale your media ad buys.

How does this all sound to you?  Let me know in the comments below with your experiences or hopes with a conversion funnel.


  • Jodie Whitham

    Like most industries having to work from bottom up. I need to get involved in more guest posts x

    • That’s right Jodie… If you know your final destination then you can easily plot out a map to get there and guest posting is certainly an important part of that design.

  • Kelly McDaniel Hartigan

    What do you do if you currently do not have any premium content to offer for email signups? Do you use the emails to send out newsletters? If so, how often do you send out newsletters? For guest blogging, do you have a topic selected and the article written before you approach the blog? How do you know what to write about for the guest blog post?

    • Your premium content all depends on your niche and what you think would be valuable to your audience, it could be a printable graphic you designed, a PDF that gives a solution to a problem. The best place to look is in the comments and questions presented to you on your posts or survey your readers or members of a related FB group. How often you send out emails depends too on your goals. If you’re marketing to your list then once a week is good, Stay tuned for my post on guest blogging which is coming this week but basically, you find the top blogs in your niche that accept guest posts, follow them on social media, ask and answer questions on their posts in their comments, read their guest posting guidelines if they have any, then pitch them an idea that is relevant to theirs and your audience. I’ll answer all of these concerns in an upcoming post.

  • Danielle

    This is some good info and something I actually needed. I’ve been wanting to really update and understand my email list. Right now I have one on my site, but have no idea how it actually works or where to find the info for those who’ve signed up.

    • I use MailerLite and changed from MailChimp because MailChimp does not have a autoresponder service for the free level where MailerLite does. On MailerLite you find all that info you need about your subscribers on the main dashboard when you log in.

  • Emma Oxley

    I love a good infographic to spell everything out really clearly like this does. Im currently working on some sign up only content for my blog to help grow my email list so this is really helpful!

    • Good luck but if your content is optimized it will do most of the work for you. All of your content should have a clear call to action, even if it is a photo (link the photo to your offer) and don’t forget to search out guest posting opportunities.

  • Crystal Carder

    These are some very good tips. I love how you included the infographic to make it easier to understand. Thanks for all the advice.

    • Thanks Crystal… I love infographics. Can you believe I made it using Windows Paint program?

  • Jennifer Parker-Gilbert

    I will have to explore MailerlLite to get an email list going. This would be helpful for gaining a regular audience for my blog. I haven’t thought about guest posting. That would be a good way to generate traffic.

    • MailerLite is the best for the money… and you’re right, guest posting is an awesome method of generating traffic.

  • Sarah Molenda

    This sounds great! I need to work in my email list so your tips are very helpful!

    • I use MailerLite and it has many great options and features to help grow your list.

  • This is important to keep in mind. I have used Facebook Ads before and they can be helpful.

    I currently do not have an e-mail list.

    • I would check out MailerLite to get started with an email list. It’s free until you have 1000 subscribers and by then you should be earning plenty for the upgrades.

  • tara pittman

    I use Mailerlite for my emails to my readers. They love when I send out the giveaway ones.

    • That’s awesome, I do the same. Are you including your social media and a call to action in your emails? Even if they don’t want your offer, asking them to share it can draw in more to your list. People like to say yes to people they already know.

  • I’ll be working on my email list now for this year and gotta try MailerLite because of their advance features. You had a very informative and useful ideas. Thank you for sharing.

  • Nikki

    I really need to work on growing my list. In six years of blogging, it’s never been a big focus for me because I personally do not like subscribing to newsletters (my inbox is already out of control). Still, I know that it’s one of the most important things to do, so I’m planning to work on it more this year. Thanks for your tips!

    • A list is your number one tool if you plan to earn an income from your blog and why wouldn’t you since you put so much time into it. It’s never too late to start a list and with 6 years of content to promote it should be relatively easy to grow it quickly. Just go back and place a call to action at the bottom of each post or at least in the sidebar that shows on every page.

  • These are such great tips! Though I implement a little bit of everything you have mentioned, I fail miserably with putting a call to action out there, should remember to do that next time!

    xx, Kusum | http://www.sveeteskapes.com

    • Absolutely… there should be a call to action on every single post even if all you post are pictures, at least one of them should link to your offer.

  • These are really great tips. I really need to invest some time and money into my blog and e-courses this year!

    • It will be the turning point that makes your blog profitable.

  • sauumye

    These are some really great tips!! Will surely try & incorporate them!!

  • What an informative post this is! So many great ideas to expand and grow, thanks!

  • erin fesperman

    This is EXACTLY what I’ve been looking for. Recently I decided that I needed to take the next step in blogging and stop wasting my time with outlets that are dead end roads. This is just what I need to get started! Thanks Richard!

  • erin fesperman

    This is EXACTLY what I’ve been looking for. Recently I decided that I needed to take the next step in blogging and stop wasting my time with outlets that are dead ends. This is just what I need to get started! Thanks Rich!

    • This is attraction marketing where your content will attract the exact types of visitors that your blog needs.

  • Tiffany La Forge

    Thank you for these awesome tips. I’m super visual so I appreciate the addition of the infographics! 🙂

    • e-coursesxyz

      You’re welcome and I’m really liking the use of infographics as well.

  • Frosted Events

    I need to bookmark this and keep this in my mind, This is really helpful for my marketing. Glad that you share this

    • e-coursesxyz

      Thank you.. hope it helps bring lots of conversions.

  • Michelle Kneece Waller

    I am starting my own business and I haven’t had a clue what to do to get it out there more. I am bookmarking to incorporate later.

    • e-coursesxyz

      Good luck with your new business and I’m sure a funnel like this will help.

  • Dawn Gibson-Thigpen

    thanks for these great tips. i am going to bookmark this page and refer back. i really need to work on A landing page with a clear call to action.

    • e-coursesxyz

      Yes, that would be a good place to work on once you have a good offer for your potential audience.

  • Thanks I had been hesitant to contact a couple blogs I admire to guest post. I was pleasantly surprised to get a yes from both of them and delivered the first one yesterday. They have a huge following and she si well aware of it but wanted to help me, which is awesome.